Job description
SUMMARY: Responsible for the strategic decisions and management of the marketing department and its success, working directly with division leaders and marketing team to develop campaigns focused on the organization, current and future projects and multi-family properties. Oversee the Digital Marketing Specialist and Marketing Specialist.
DUTIES AND RESPONSIBILITIES:
- Manage and lead the marketing department and organizational marketing operations
- Develop clear, actionable goals annually and establish and review departmental budgets
- Research and analyze marketing trends to plan department improvements and campaigns strategically
- Oversee the completion of projects and campaigns throughout all phases including development, design, launch, evaluation and reporting.
- Collaborate with team members and leaders from other departments to deliver branding kits, print materials, successful campaigns and brand promotions
- Determine ROI on marketing budgets, SEO tasks, social media campaigns and print marketing distribution
- Understand the best uses for print, digital and social media marketing and create campaigns for each type
- Oversee and lead the day-to-day management of SEO strategies, analytics and social media marketing, including creating social media content calendars
- Manage scope and expectations regarding timing and delivery of marketing initiatives.
- Analyze and report marketing data to superiors, and demonstrate the ability to spot trends and patterns in marketing metrics.
- Coordinate and assist in the development of promotional items for advertisements, social media, websites and other marketing pieces to drive traffic and convert leads.
- Oversee the day-to-day management and updating of company and property websites, determining improvements
- Be the liaison between company and third party vendors
- Manage the organization and implementation of marketing ticket process, files, sheets and dashboards for Marketing Department
- Attend company events and obtain content to promote on social media platforms.
QUALIFICATIONS:
- Bachelor’s degree in Marketing, Communication, Business or a related field
- Self-motivation
- Professionalism and team leadership skills
- Analytical and strategic thinking
- Financial skills, including budgeting
- Proficiency with marketing-related software and platforms
- Experience with marketing analytics, digital/social advertising and SEO
- Experience with WordPress websites a plus
- Excellent written and verbal communication skills
- Strong organizational, problem-solving, and analytical skills
- Ability to multi-task, manage priorities and workflow
- Acute attention to detail
- Ability to work independently and as a member of various teams
- Strong interpersonal skills
- Creative, flexible, and innovative team player
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