Job description

Make a difference at a growing MedTech Firm!

Director of Communications & Media Relations

Medical Device Manufacturer seeks an experienced individual for a full-time position managing our Marketing/Communications Department. The successful candidate will have hands-on experience working with management to develop and implement a marketing strategy in a dynamic industry. Previous experience with electronic marketing, including website optimization and email marketing in addition to communications is essential.

Andersen Sterilizers has been a leader in the field of low temperature sterilization for over forty years. We are located on the wooded campus of Health Science Park, between Chapel Hill and Burlington, NC. Please refer to our website, www.sterility.com, for more information about our Company and products.

Duties and Responsibilities:

· Develop and execute communications campaigns to promote and raise awareness of Andersen Sterilizers, our customers and the benefits of EO sterilization

· Create and implement media outreach opportunities to promote the company by generating earned media coverage by national, regional, local and trade media

· Have a fluent understanding of the changing world of earned, owned and paid media

· Cultivate, maintain and leverage relationships with key industry, community and political leaders.

· Manage media relations inquiries, while considering the company’s priorities and the potential impact of the media coverage

· Lead issues/crisis management, serving as a dedicated point of contact for executives in crisis communications situations

· Serve as a company spokesperson and collaborate with the Andersen leadership team to identify and organize communications and media outreach efforts to promote them as experts in their field; prepare senior executives for media engagements, events, conferences, etc.

· Collaborate with several departments to develop and coordinate marketing, sales and communications content, as well as print and digital collateral

· Work closely with the Digital Marketing Specialist and key stakeholders to ensure alignment around key priorities, positioning and initiatives

· Assist with social media platform content by coordinating with the Digital Marketing Specialist, as needed

· Assist in managing the negotiation and oversight of Marketing department vendor relationships

· Serve as the editor and/or writer for external communications

· Coordinate and/or execute photography and video projects

· Work with senior management to create and implement comprehensive marketing and communications strategies to build brand and product awareness in veterinary, human medical and industrial markets

· Organize company trade shows and major events including marketing collateral development, booth design and implementation, giveaway coordination, pre and post promotion, and contention creation during show.

· Plan, direct and implement all company marketing efforts including but not limited to: Google Ads, print and digital advertising, distributor publication promotions

· Plan, direct and implement all company communication efforts including, but not limited to: social media, e-communication, press releases, literature development, website content, testimonials, promotional articles for publication

· Manage Andersen’s extensive photo collection, including shooting additional photos and editing as needed

· Manage and art direct graphic design for all print and digital applications, including hands-on designing when necessary

· Plan, direct and implement digital content creation including, but not limited to: concepting, scripting and shooting videos; editing or providing art direction to editor for all videos

· Serve as front-line marketing resource for external Andersen offices to include Andersen California, Andersen Scientific and H.W. Andersen Products, Ltd. In the UK

· Establish and maintain strong relationships with corporate partners, industry organizations, local and regional government resources (Alamance Chamber of Commerce, NC Biotech, local, state and federal government officials and their offices; Alamance Community College

· Support all facets of lead generation and sales efforts

· Conduct general market research to stay on top of market trends and competitor marketing tactics

· Create and implement overall integrated marketing strategy with website (sterility.com) serving as the funnel to convert leads

· Perform other duties as assigned

Requirements and Skills:

· Excellent leadership and organizational skills

· Analytical and creative thinking

· Strong communication and interpersonal skills.

· Thorough knowledge of web analytics (e.g., Google Analytics, Web Trends, Lead Forensics, etc.) and Google Ads

· Aptitude with a customer-oriented business approach

· Proven experience as contributing key member of corporate leadership team

· BSc/BA in business administration, marketing and communications or relevant field, or commiserate experience required

Job Type: Full-time

Job Location: Haw River, NC 27258 (between Chapel Hill and Burlington)

Submit resume to Janet Briggs, via e-mail to: janet.briggs@sterility.com

Job Type: Full-time

Pay: $80,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Haw River, NC 27258: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing/Communications: 5 years (Required)

Work Location: In person

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