Sr. Analyst, Local Marketing, BK, US

Full Time
Miami, FL
Posted
Job description

About Restaurant Brands International:

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with more than $35 billion in annual system-wide sales and over 28,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI working towards its goal of improving sustainable outcomes related to its food, the planet, and people and communities.

Restaurant Brands International Inc. ("RBI") is one of the world's largest quick service restaurant companies with more than $30 billion in system-wide sales and over 25,000 restaurants in more than 100 countries and U.S. territories. RBI owns three of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, and POPEYES®. These independently operated brands have been serving their respective guests, franchisees and communities for over 40 years. We are looking for team players that show a true yearning to improve not only our business, but themselves. With meritocracy is at the forefront of our company's culture, we live and breathe a performance-driven environment where hard work and results speak for themselves. Top performers are rewarded for what they achieve, and with success, you can accelerate your career as quickly as your talent will allow.


Position Title: Sr Analyst, Local Marketing, BK, US

Function: Marketing

Supervisor Title: Sr Manager, Merchandising and Marketing Execution, BK, US

Location: Miami, FL


Job Overview:

The position is responsible for supporting franchisees in developing local marketing activations in a timely and accurate manner. The position is also responsible for developing assets with the creative agency and ensuring smooth implementation and media buy process. Lastly, the position is responsible for analyzing the campaigns and gather up data to feed future local strategic initiatives.


Why this role is important:

At RBI we are a growth company with ambitious goals. We know that we can only make our dream a reality by having the right talent on our side. Sr Analyst, Local Marketing will support franchisees and marketing managers to grow sales and traffic in restaurants.


Responsibilities:

  • Developing local marketing campaigns in partnership with the regional marketing managers
  • Managing the creative process for local campaigns and reviews assets approval and media buy
  • Manages local merchandise website and development of new campaigns
  • Serves as a point of contact for field marketing teams in terms of activations and analytical reports
  • Executes campaign's performance analysis

Essential Duties:

  • Cross functional collaboration with Operations, Digital, Product and Promotion Execution and Field Marketing
  • Works with vendors to manage the asset creation and media buy
  • Oversees local campaigns by executing strategy and analyzing campaigns

Qualifications:

  • Bachelor's degree in marketing, business or related field and/or equivalent experience required
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint, and Outlook)
  • Basic Design Skills
  • Experience in analytics is a plus
  • Skilled in solving problems and relationship management
  • Ability to clearly communicate and understand information in business English, both orally and in writing
  • 2 to 3 years previous experience

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.

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