It Works! Web Content Specialist

Responsibilities:

As a Digital Web Content Specialist, you will be responsible for the website content management strategy execution, and optimization across our eCommerce platforms. In this role, you will work closely with cross-functional teams including Marketing, Sales, Product, Creative, and Events to help refine and improve our digital experiences and customer journeys.

Primary Responsibilities:

• Guide and develop the content creation process for our brand, products, customer, and digital experiences

• Understand the desired target audiences, manage the content creation and publishing process, and monitor consumer and content metrics

• Meet with the creative, marketing, and design teams to ideate and define content goals

• Researching content and consumer trends to ensure that content is relevant and appealing

• Developing and executing content strategies to effectively reach the desired target audience and marketing/sales goals

• Proofreading and editing content before publishing

• Ensuring that SEO and SMO strategies are effectively implemented

• Managing content calendars and ensuring that the content remains consistent across all platforms

• Coordinating with the sales, marketing, design, and copy teams to ensure the timely delivery of assignments

• Tracking distributor/consumer and content analytics and generating reports and presentations

• Keeping up to date with content trends, consumer preferences, and advancements in technology

REQUIRED KNOWLEDGE, SKILLS, ABILITIES AND QUALIFICATIONS:

Bachelor’s Degree in Digital Marketing, Communications, Information Systems, or related field

At least 1-3 years of relevant experience.

This is a hybrid position with 3 days in the office and 2 days working remote.

About It Works! ®

It Works!, headquartered in Palmetto, FL, is an innovator in the beauty, health, and wellness industry with an exclusive line of superior, naturally based products. Founded in 2001, It Works!® introduced a world’s first with its site-specific body contouring wrap, the Ultimate Body Applicator. Today the company has been established as one of the country’s fastest-growing private companies, and the wrap continues to be a bestseller alongside It Works! botanically based skin care line and premium, whole-food supplements.

It Works! currently has a sales force of thousands of Independent Distributors in 20 countries and has been featured in Inc. magazine for the third consecutive year on the Inc. 500 list; ranked No. 290 for 2014 based on 1047-percent growth over the past three years. It Works! debuted at No. 15 on the Direct Selling News Global 100, the annual industry ranking produced by Direct Selling News magazine. The company has also appeared in the pages of two issues of Success from Home magazine dedicated to the It Works! team.

The It Works! Way

It Works! upholds its own “It Works! Way” standard of greatness in all areas: from creating impactful, naturally formulated products to imparting a sense of joy to its customers, changing lives with its direct sales opportunity, and cultivating a vibrant corporate culture. As our CEO and founder, Mark Pentecost, says, “We like to enjoy the journey. We’ve always had more of a Jimmy Buffett than a Warren Buffett kind of feel!”