The GED test has opened doors to better jobs and college programs for more than 20 million graduates since 1942. The GED test is accepted by virtually all U.S. colleges and employers. As the creator of the one official GED test, GED Testing Service has a responsibility to ensure that the program continues to be a reliable and valuable pathway to a better life for the millions of adults without a high school diploma. The organization continues to develop several new, innovative programs like GEDWorks. GED Testing Service is a joint venture between the American Council on Education and Pearson.

The Communications & Stakeholder Engagement Manager is a critical role for the organization, as this person will lead strategic communications with key stakeholders and national organizations. It is an exciting time to be part of the GED Testing Service team, as we are developing new ways to connect GED students and grads with career training programs, jobs, apprenticeships, and colleges. Adult learners are critical to the nation’s economic development and job pipeline, and this role will help ensure that policymakers and media value their often-untapped potential.

The Manager will lead communications and help shape and maintain the brand voice for non-GED student stakeholders, including media, GED preparation/adult education programs, educators, policymakers/lawmakers, employers participating in the GEDWorks program, national literacy and advocacy organizations. They will work closely with the Director of Marketing and the State Relationships/accounts team. They will also collaborate with the Products and Pearson global communications team. This position may also assist with communications strategy for the Accelerated Pathways program.

GED leadership is strongly committed to initiatives, pilot programs, and partnerships that improve outcomes for underserved groups and communities. The Manager should have a strong understanding or desire to learn about the challenges facing these communities of learners.

This position reports to the Vice President of Global Operations & Assessment Services and will also frequently interact with the President of GED Testing Service.

Some of the responsibilities for the Manager include:

• Develop, deliver and evaluate an annual multi-channel communications strategy.
• Keep the pulse of GED® program visibility and sentiment regularly and provide information and feedback to GEDTS leaders on the state of the brand. This may include monitoring sentiment, mentions and media stories as needed.
• Serve as primary media contact and often key spokesperson for the organization.
• Prepare and manage communications materials and channels (e-newsletter, key web pages, social media posts, press releases).
• Draft communications for the V.P. and President, such as monthly newsletter columns, LinkedIn posts, and occasionally speeches.
• Develop the In Session e-newsletter content and strategy. In Session is delivered to 15,000+ stakeholders monthly.
• Manage and develop a communications intern and/or temporary communication specialist.
• Develop outreach strategies to strengthen partnerships and alliances.
• Represent GED Testing Service to key national organizations and attend some state and national conferences.

Travel: domestic, approximately 5%

Qualifications

Candidates should be located in the U.S., with some preference for location near Washington D.C., major metro area, or state capitol.

Bachelor's degree or equivalent education and experience combination

Demonstrate excellent writing skills, must be able to convey information in a concise and compelling way that connects with stakeholders. Candidates should be able to point to communications they have written and/or writing samples.

Possess excellent copyrighting and copy-editing skills.

Has excellent verbal communication skills - can communicate effectively one-on-one and with small groups.

Experience in developing, delivering and evaluating communication plans.

Highly organized with the ability to multitask and handle details while tracking with the larger strategic goals and objectives. Can manage multiple projects and deadlines effectively under pressure.

Have a solid work ethic. Must have drive and passion for his/her work, have persistence and can work independently and as part of a larger team.

Must be proficient in working with Word, Excel/Google Sheets and PowerPoint.

Preferred experience with WordPress

Understanding of adult education and workforce policy is highly desirable.

Spanish-language skills are highly desirable.

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is as follows:

The minimum full-time salary range is between $75,000 - $85,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: COMMUNICATION

Organization: Workforce Skills

Schedule: FULL\_TIME

Req ID: 11495

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