Job Summary:

The Marketing Manager will be responsible for developing and implementing marketing strategies to promote the hotel, restaurant and spa with the overall goal of driving revenue. The ideal candidate will have experience in a diverse range of marketing activities including social media content creation, email marketing, graphic design and brand management. Excellent written + verbal communication, project management, and analytical skills are essential for success. The Marketing Manager will work closely with The Ivy’s department heads to identify target markets, develop marketing plans, and execute campaigns that align with the hotel's brand and business objectives.

Key Responsibilities:

• Lead all marketing efforts for The Ivy Hotel, Magdalena and The Spa at The Ivy
• Develop and implement comprehensive marketing plans that include advertising, public relations, email, and social media campaigns
• Create social media content for The Ivy Hotel and Magdalena’s platforms including Instagram and Facebook. Measure and report on results.
• Oversee and collaborate with PR and Digital Marketing agencies on all marketing related activities
• Manage The Ivy and Magdalena’s online presence including website updates
• Lead all creative output on behalf of the property such as copywriting and graphic design
• Analyze market trends, customer preferences, and competitive landscape to identify opportunities for growth and develop strategies to capitalize on them
• Collaborate with internal teams, such as sales, reservations, and restaurant management to align marketing initiatives with business objectives and maximize results
• Create and manage marketing budgets, and measure the effectiveness of marketing campaigns to ensure ROI and make data-driven decisions
• Develop and maintain relationships with key partners that align with The Ivy’s brand and target audience

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field
• 4-6 years of experience in marketing, preferably in a hotel or resort setting
• Ability to think both creatively and analytically with aptitude for data-driven decision-making
• Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously
• Strong eye for design with experience working in graphic design programs
• Experience managing social media channels, website content, and email marketing campaigns
• Knowledge of digital marketing tools and techniques, including SEO, PPC, and social media advertising
• Excellent written and verbal communication skills, with the ability to create compelling marketing copy
• Proven track record of developing and executing successful marketing campaigns across multiple channels
• Confident and dynamic personality
• Self motivated, disciplined and willingness to jump in to help other departments as needed
• Strong local contacts and connections a plus