Sales and Marketing Manager

Full Time
Los Angeles, CA
Posted 1 day ago
Job description
The ELPA21 program, housed at CRESST in the School of Education and Information Sciences, creates and maintains a comprehensive English language proficiency assessment system, delivered to English learners in multiple states. ELPA21 staff and UCLA researchers cooperate to maintain the assessments, stay apprised of federal education policy as well as developments in client states, districts, and schools, monitor emerging markets and technologies to identify solutions appropriate for ELPA21 clients, and constantly communicate about our work and strategic initiatives to multiple stakeholder audiences at various levels and in numerous platforms.

At the core of the ELPA21 system is collaboration with our clients - U.S. States to constantly improve and enhance the tests and professional learning to best support English learners and the educators who work with them. Collaboration with states happens at numerous levels: in every ELPA21 department, via topic-specific committees and task forces comprised of SEA and LEA staff, co-presenting at conferences and stakeholder events, and setting the strategic direction for the program via a Governing Board of states.

ELPA21 operates as a project management organization, with department managers and directors developing strategic plans, prioritizing key initiatives, and managing work, while project managers and coordinators execute those plans under supervision, manage schedules, deliverables, requirements, and timelines. ELPA21 offers an atmosphere of strong team work, flexibility in approach and styles, and a supportive environment in which to contribute and grow.

The Marketing and Sales Coordinator will support the ELPA21 Product Development team as a sales and product development coordinator. The role will encompass project management, coordination across products and departments, and supporting customer inquiries and purchases. Working under the supervision of the ELPA21 Director of Product Development and Strategic Partnerships, the Marketing and Sales Coordinator will develop marketing and sales materials, such as flyers, advertisements, and scripts for videos. The Coordinator will be the first point of contact for customers, so good public relation skills and a genuine desire to be supportive will be essential to success in this role.

Attention to detail is critical, as the Coordinator will be responsible for documenting the project management best practices and workflows used by the Product Development team. Coordinating multiple timelines and projects concurrently, incorporating stakeholder feedback, and communicating progress and results will all be essential in this role, as will a collaborative spirit and strong teamwork. The Marketing and Sales Coordinator will also manage data related to product sales, which will include both managing new leads and campaigns and reporting on conversions and growth.

A successful applicant will have strong communication and organization skills, as well as the tenacity to ensure issues are documented and resolved, and customer concerns are handled professionally. Attention to detail will be critical, as will resourcefulness with new software, tools, and processes.

Percentage of Time:
100

Shift Start:
8:00 am

Shift End:
5:00 pm

Qualifications for Position

23
Records

Qualifications

Required/Preferred

Excellent written communication skills, with demonstrated experience tailoring writing to a wide range of audiences.

Required

Demonstrated experience in project coordination and familiarity with standard project management practices.

Required

Ability to work independently, meet fixed deadlines, set priorities, and follow through tasks to completion.

Required

Ability to plan work so as to maximize use of resources and to complete work in a timely and effective manner.

Required

Demonstrated experience working on multiple projects simultaneously with minimal supervision, including strong organizational skills to provide accurate deliverables on time, by deadline

Required

Skill prioritizing and planning responsibilities, to take initiative and complete work in a timely and effective manner under a potentially heavy workload with competing requirements and frequent interruptions.

Required

Experience with writing or contributing to the writing of reports, proposals, and/or other documents that require high attention to detail and comfortable use of academic language.

Preferred

Ability to accept and prioritize delegated work, validate or establish requirements, problem-solve obstacles, and follow-up to completion and or/report status of delegated tasks.

Required

Demonstrated competence with Microsoft Office suite including Word, Excel, PowerPoint, Visio, and Outlook.

Required

Demonstrated familiarity with social media and marketing tactics and metrics, such as page analytics and click and open rates.

Required

Documented experience identifying and implementing new software such as Hubspot and Airtable and developing best practices for use.

Required

Familiarity with social media applications, including LinkedIn, Facebook, Twitter, MailChimp, and ResearchGate.

Required

Familiarity with desktop publishing software such as InDesign, Mailchimp, Pagemaker, or Microsoft Publisher.

Preferred

Ability to work with multiple types of project management software (Wrike, Basecamp, Airtable)

Preferred

Familiarity with cloud-based collaborative workspaces such as Box, Basecamp, and Slack.

Required

Ability to maintain professional and productive working relationships with teammates, officemates, supervisors, campus personnel, vendors, and media outlet representatives.

Required

Excellent interpersonal skills, communication skills, and usage of language to clearly and appropriately convey information verbally and in writing to numerous distinct audiences.

Required

Ability to independently and quickly compose, edit, and/or copyedit using proper grammar, syntax, technical terminology, spelling, and punctuation.

Required

Ability to understand and maintain confidential, proprietary, and secure information.

Required

Understanding of the K-12 state education agency system and willingness to learn more.

Preferred

Demonstrated experiences in marketing educational tools, products, or services.

Preferred

Willingness to operate within University policy and procedures as they relate to management of project administration, including travel reimbursement, human subjects protection, confidentiality of records, and purchase orders.

Required

Ability to travel as needed to meet the goals of the ELPA21 consortium.

Required

Additional Posting Information

Bargaining Unit:
CX-Clerical & Allied Services

Application Deadline:
05-31-2023

External Posting Date:

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