Job description

Arsenal Advertising is a looking for a Social Media Specialist to add to our arsenal of talent. This position will be a full-time position. The Social Media Specialist will work with a portfolio of customers to develop and maintain effective social media campaigns. You will craft social strategies, write optimized client content, execute technical optimization, and implement organic and paid social media campaigns to bolster clients’ online visibility. You will be responsible for building and maintaining client relationships, as well as staying abreast of client events, activities and news, as well as social media marketing trends. Must have at least 2+ years of social media experience handling a variety of clients.

Who we are…

We are an Austin-based, full-service, branding agency that specializes in creative advertising and marketing. Arsenal is dedicated to doing good work for good clients who share our passion for building a brand that will stand the test of time. This emphasis drives every decision we make, both as a boutique agency and in our work. From our first meeting with a client to the final delivery of a project, we go above and beyond for our customers, stand up for the best solutions, and work tirelessly until we've created a brand or solution that will live on forever... A brand that will stand for good.

What You’ll do…

Social Media Management

• Build, implement and measure social media campaigns
• Develop highly-targeted ad campaigns on Facebook, Instagram, etc. to enhance the clients’ engagement, increase conversions, and drive traffic to their website (including contests, giveaways, custom ads, etc.)
• 1+ years of experience managing paid media campaigns, with an emphasis on paid social
• Proficient use in Facebook Ads Manager
• Compile and create eye-catching, relevant images and visuals for client posts or promotions using native platform Photoshop, Canva, Crowdriff, and other similar tools
• Stay up-to-date with industry trends or algorithm changes and adjust social media strategies
• Craft informative reports each month to measure social media success with Sprout Social
• Create compelling, keyword-optimized content for websites, articles and press releases
• Implement and utilize Sprout Social reporting, Google Analytics, Meta Business Suite to extract and analyze relevant data to develop reports
• Work with and evaluate influencers

General

• Develop and maintain relationships with clients in a wide variety of industries
• Constant self-education and collaboration with coworkers
• Work closely with creative department
• Work directly with digital team to develop and implement new services, processes and Social Media or SEO strategies
• Be accountable on company projects and take leadership on new initiatives
• Thrive in a collaborative environment

We are looking for someone with…

• BA/BS in Business, Marketing, Advertising and/or other related degrees
• Passion for digital marketing and social media with 2+ years’ experience
• General understanding of Search Engine Optimization (SEO)
• Strong understanding of social media management tools including but not limited to Facebook, Instgram, Twitter, Linkedin, Sprout Social and Crowdriff
• Understanding of Google Analytics
• Experience with WordPress
• Passion for building and refining brand identities through the creation of social media campaigns and SEO content
• An awareness of the latest search marketing trends and developments
• Self-motivation with a drive to improve processes and take on additional projects
• Interpersonal communication skills that thrive in a team environment
• Strong analytical and problem solving skills
• Superior written and verbal communication skills
• Excellent time-management, multitasking and organizational skills
• Ability to quickly learn new technology platforms
• Demonstrated drive for superior service, both internally and externally
• Ability to handle difficult situations in a positive and professional manner
• Must like queso, chocolate and bread and can work in an open environment

Benefits & Perks

• Competitive compensation packages
• Medical, Dental, Vision Insurance
• Flexible Paid Time Off
• 401(k) with Company Matching
• Working with a small team of passionate, collaborative and engaged people

Please provide a Cover Letter A strong resume is great, but including a cover letter is even better. We want to know… why do you want to join our team? Why you love social media marketing? Tell us a little about yourself. We want to know what makes you… you.Qualified candidates should submit their resume, portfolio and a cover letter to our contact email on our website.

Benefits offered:

• Paid time off
• Health insurance
• Dental insurance
• Retirement benefits or accounts
• Workplace perks such as food/coffee and flexible work schedules

Job Type: Full-time

Pay: $40,000.00 - $45,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Experience:

• Social Media Marketing: 2 years (Preferred)

Work Location: Hybrid remote in Austin, TX

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