Job description
General information
Agency: Healix
Function: Data & Analytics
Seniority Level: Director
Employment Type: Full-Time
Location: New York, United States
Job Ref#: 17255
Description & Requirements
Position Summary
As Director of Analytics this role will be pivotal in managing the reporting and audience needs for a premier Media and Entertainment client while also serving as a consultant to all UM planning stakeholders. In addition to managing the day to day needs of internal and external clients, this role will be managing a high functioning team of managers.
Key Responsibilities
- Digital media performance (e.g relevant KPIs, setting measurement plans)
- Reporting solutions (e.g. automated dashboards, enhanced data visualization, automation of data aggregation)
- Audience strategy (e.g. creating/analyzing high value audiences for hyper targeting purposes)
- Audience activation (working with SBU’s and 3rd parties to create audiences at scale for activation)
- Ability to communicate succinctly and professionally to senior leadership at the client and agency
- Proven track record of managing a team of analytics professionals
Desired Skills & Experience
- Bachelor’s Degree or Equivalent Experience
- 7-10 years of experience in agency or client side digital media planning or media analytics
- Demonstrated success leading work multi-functional teams strongly preferred
- Experience with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, comScore, etc.
- Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM)
- Strong MS Excel & Power Point skills
- Demonstrated success in helping clients take concrete action based on analytics and data
- Demonstrated success in managing analytical, commercial, and managerial elements of a client relationship
- Strong understanding data and ad tech ecosystem, with a focus on digital environment
- Collaboration, including ability to drive clarity in a multi-stakeholder environment
- Technical sales, sales support, solutions design, and delivery; especially in a dynamic technology and data environment
- Understanding of audience analytics capabilities and good practices (measurement, matching, onboarding, workflow, limitations, and workarounds, etc.) in the current environment
- Presentation development and delivery
- Leadership and change management
- Strong written and verbal communication
- Ability to engage, develop, and give feedback to drive success of colleagues not reporting to you directly
- Ability to provide feedback & guidance in a constructive manner to direct reports
#LI-DNI
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is $145,000 to $175,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
About Us
Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.
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