Cvent is a leading meetings, events and hospitality technology provider with more than 4,700 employees and nearly 21,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business.

The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship - a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. We foster an environment that promotes agility, which means we don’t have the luxury to wait for perfection. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections

• Own the end-to-end strategy for paid social campaigns, including ideation, launch, optimization, reporting, analysis, and documentation of best practices. Paid social channels include, but are not limited to, LinkedIn, Facebook, Instagram, Twitter, and YouTube
• Identify new paid search expansion opportunities, and proactively launch and optimize paid search campaigns across product lines to ensure strong CTRs, conversion rates, and cost-per-lead metrics
• Create and optimize paid campaign landing pages to improve conversion rates and quality scores
• Create audience segments that align with product line goals and launch paid media campaigns that engage those audiences
• Ideate and implement ad copy and ad creative A/B tests, and work to establish best practices
• Forge strong relationships with product marketing, field marketing, demand generation, customer marketing, and other cross-collaborative teams within the department.

• BS/BA degree required
• Strong familiarity and demonstrated hands-on experience managing paid social, paid search, display, and video advertising
• 4+ years’ experience managing digital marketing in-house or at an agency
• Strong working knowledge of Google Analytics or Omniture SiteCatalyst (Adobe Analytics)
• Must be familiar with managing large online marketing budgets
• Must have experience working with multiple clients or accounts simultaneously
• Must have excellent written and verbal communication
• Must have advanced knowledge of MS Excel, Word, and PowerPoint
• Previous client interfacing experience is strongly desired
• Basic knowledge of HTML and content management systems is preferred
• International/multi-national campaign management experience a plus
• Google Ads certification a plus, or equivalent certification from other Digital Marketing platforms.

This job posting is intended to comply with all applicable laws. Due to the remote nature of this position, if we learn during the course of our recruitment process that, due to an applicant’s location, further information about the position is required, including certain salary information, this information in this posting will be supplemented accordingly.
Physical Demands