This position is part of Omni channel analytics team within the larger US Customer Analytics organization. Citi US Consumer Bank offers a suite of Unsecured Lending & deposit products to existing customers. The omni channel analytics team is responsible for generating business insights, develop marketing and targeting strategies across different channels (Digital and Non-Digital) . The Business analytics group manager will focus on the development of comprehensive strategy recommendations based on multiple factors such as in-depth customer insights (analytically derived); sound financial impact forecasting and thorough understanding of competitive landscape. Team collaborates with functional teams from Product, Marketing, Risk, and technology, customer experience departments to assess, develop and launch channel level strategies.

The Business Analytics Grp Manager is accountable for management of complex/critical/large professional disciplinary areas. Leads and directs a team of professionals. Requires a comprehensive understanding of multiple areas within a function and how they interact in order to achieve the objectives of the function. Applies in-depth understanding of the business impact of technical contributions. Excellent commercial awareness is a necessity. Generally accountable for delivery of a full range of services to one or more businesses/ geographic regions. Excellent communication skills required in order to negotiate internally, often at a senior level. Some external communication may be necessary. Accountable for the end results of an area. Exercises control over resources, policy formulation and planning. Primarily affects a sub-function. Involved in short- to medium-term planning of actions and resources for own area. Full management responsibility of a team or multiple teams, including management of people, budget and planning, to include performance evaluation, compensation, hiring, disciplinary actions and terminations and budget approval.

Responsibilities include:

• Create a holistic customer view across the multiple customer touchpoints (phone, chat, digital, branch)
• Support the execution priorities of the Omni channel analytics team:

Analyze performance of Citi owned channels including Citi website, emails, mobile app, desktop and mobile browser. Identify opportunities to enhance the targeting efficiency across channels (digital, phone, Branch) Utilize statistical and segmentation tools to develop targeting strategies for all ECM channels Create an optimization framework to maximize the ROI Identify the optimal offer presentment strategy across the channels & make data-driven recommendations on offer prioritization

• Develop and articulate analytical framework to solve business challenges
• Extract actionable insights based on advanced analysis of customer behavior
• Lead and develop professionals, especially around developing sound analytical approach to solve business problems
• Drive innovative thinking about leveraging new tools/methods to transform the analytical capability of the organization
• Understand regulatory implications and develop mitigation / opportunity strategies
• Ensure robust quantity control in the analytical processes
• Cross functional leadership (communication and influencing) to drive towards common goal
• The incumbent will leverage industry best practices, navigate and leverage internal relationships and become the key point of contact to ensure delivery and adoption
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications:

• 10+ years of experience
• Experience in financial services
• Ability in strategic thinking and the ability to frame business problems
• Excellent analytical, technical and/or statistical skills with proven ability to translate large volumes of data
• An influencer who communicates clearly and frequently to both technical analysts and non-technical business leaders
• Intellectually curious, consistently seeking and developing new opportunities
• Market research experience.

Education:

• Bachelors/University degree, Master’s degree preferred

-

Job Family Group:

-

Job Family:

-

Time Type:

-

Primary Location:

-

Primary Location Salary Range:

-

Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting